When Abercrombie & Fitch's CEO stated, "A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely" ( http://www.nydailynews.com/life-style/fashion/abercrombie-won-sell-xl-article-1.1339454#ixzz2c3ZZNU9f) I wasn't exactly shocked. This is blatant fat shaming and discrimination, but let's look at who we are dealing with here. A&F's women sizes only go up to a size 10, or a large, and they are notorious for plastering very thin, very pretty and very caucasian models on their store's walls, bags and billboards.
Besides, A&F has been struggling for a few years, now more than ever, with a 13% fall in retails sales after their 1st 2013 quarter.
But when famous athletics retail company Lululemon released a statement explaining why they don't plan on expanding their market to those who don't fit into sizes 2 to 12, I started to get worried.
Is this the new trend? Is a fat shaming brand clique being formed as we speak, slowly but surely cutting out their "largest" sizes? And what will be the new plus size in a few years, a size 6??!
The average women in America is a size 14, hence the average american woman is not welcome into any of the aforementioned stores. Now I know that the appearance of exclusivity is crucial to these respective brands, but by cutting out the biggest piece of the demographic pie, aren't they also cutting out the biggest piece of potential buyers?
I also find it very revealing that Lululemon, an ATHLETICS wear company, refuses to dress those who don't fit into their mold. The media, the doctors, even the random guy at the bar who tells you to eat a salad; they all claim to shame your body for your HEALTH. But isn't it funny that one of the key holders to the kingdom of workout wear, along with so many hidden others, doesn't allow the plus size population to buy their outlandishly expensive yoga leggings? What does that say about all these pretenders who supposedly worry about your health?
A young women who wears a size 16 wants to start hiking, but no retailer manufactures the appropriate clothing for her body type. Yet somehow society isn't at least partly responsible for its population's weight and health?
Here's the deal: for many of these retailers, to be fit, you have to be thin.
To the rest of you; tough luck.
I applaud retailers such as Forever 21 and ASOS who carry sizes for all shapes and sizes, but will they have to fight body discrimination on their own, or will other body positive retailers join them? Only time will tell.
Have a great Friday my dolls:)